On November 18,2022, Graffiti Artist Banksy invited his fans to go “help themselves” to the clothing from Guess on Regent Street After the Store used his artwork without permission. “Please go to GUESS on Regent Street. They’ve helped themselves to my artwork without asking, how can it be wrong for you to do the same to their clothes?”
The GUESS X Brandalised collection was revealed earlier in the month and included Banksy’s Graffiti with “Guess Attitude”.
Brandalised says it offers licenses to the world’s most famous graffiti and works with brands including HUAWEI and Eleven Paris.
This is not the first time that the graffiti artist, known for his clever satirical designs, has run into copyright problems.
In 2020 the artist was stripped of copyright for the Flower Thrower Artwork,after a two year legal battle with card firm Full Colour Black.
The anonymous street artist was stripped of three more trademarks in 2021, for Radar Rat, Laugh Now and Girl With Umbrella, taking the number of trademarks lost to four.
Banksy refused to reveal his identity to judges who refused to uphold his copyright to the image because, ‘he cannot be identified as the unquestionable owner of such works as his identity is hidden’.Banksy was told he was ‘acting in bad faith’ by remaining anonymous. He had previously said ‘copyright is for losers’.