Women’s sports have often been looked over, because of a multitude of reasons. Whether it is deep seated sexism or simple advertising bias, women in sports have always faced lower viewership and respect in their sport more than their male counterparts. But as of recently, women have seen a massive
Tag: advertising
“‘Gee, I’m afraid to go on’ has turned into, ‘Yes, I can’” are some of the opening words to the Sammy Davis Jr. track “Yes I Can” and Channel 4’s 2016 “We’re the Superhumans” Paralympics advertisement. “We’re the Superhumans” was made as a sequel to Channel 4’s award-winning, critically acclaimed
You turn on the television and one of the first things you see is an advertisement for a new drug. A man walks into a coffee shop, where his order is already sitting on the counter, ready for him. He says hello to his favorite Barista and drops a tip
Earlier this year Victoria’s Secret announced that they will return with their infamous fashion show. The first Victoria’s Secret Fashion Show was held in 1995 at the Plaza Hotel to showcase lingerie which eventually evolved into a global phenomenon with millions of viewers. The show featured elaborate sets, stunning lingerie,
Banana Republic is currently a store known for their business casual clothing, comprised of mid-level priced, versatile yet professional clothes and accessories. The store’s target clientele includes white collar professionals, young and old, and those wishing to present an affordable, luxurious aesthetic. How could this seemingly tame store have such
From supermodel’s chowing down on Carl’s Jr., to celebrities on billboards in nothing but their #MyCalvins, everyone knows just how often sex is used in advertising. This practice dates back to 1871 when a cigarette company plastered the image of a “naked maiden” on their package. It was extremely provocative
The fashion house, Balenciaga, is undergoing major backlash after releasing their Spring/Summer 2023 gift line that appears to show children holding stuffed bears that are dressed in BDSM bondage-like gear. Consumers are saying that this ad is promoting child exploitation. The backlash against the brand was fast, storming the internet
Ever purchase from H&M, Starbucks, or Simple Green Cleaning because they are a more sustainable option? Clearly you have not done your research. There is currently an epidemic plaguing the United States and it is called Greenwashing. Greenwashing is the act in which a company exploits its customers through disingenuously
It has been a long lasting fact that women are continuously sexualized in all forms of promotion. These advertising images that sexualize women are a part of a series of events towards normalizing this sexualization. This ad in particular uses the sexuality and femininity of women to promote a male
For years, companies have used celebrity endorsements to build their brand and appeal to wider audiences. There is a proven psychology that shows celebrities can push customers to buy things regardless of product efficiency, expert opinions, or morals of the company. These endorsements can easily become both unethical and risky