It has been a long lasting fact that women are continuously sexualized in all forms of promotion. These advertising images that sexualize women are a part of a series of events towards normalizing this sexualization. This ad in particular uses the sexuality and femininity of women to promote a male
Tag: advertising
For years, companies have used celebrity endorsements to build their brand and appeal to wider audiences. There is a proven psychology that shows celebrities can push customers to buy things regardless of product efficiency, expert opinions, or morals of the company. These endorsements can easily become both unethical and risky
The health and diet food market has a long history of selling us misinformative and fear-mongering slogans to get us to buy their products. It tells us what foods are “detoxifying” versus “poisonous,” what is a “guilty pleasure,” and what is “innocent.” Of course, all foods vary in nutritional value,
If you look up a rap video, chances are you will see an attractive woman in a bikini next to a cool car. Women are often targets to help promote products to increase sales using their bodies or good looks. What are the two best ways to get a man’s
Cultural appropriation is terminology that has started to be used more frequently. Many diverse aspects of our lives that we took as normal are now being seen in a different light. Sports came under fire this past year with the mascots, logos, and names of certain teams. The Washington Redskins
It is a well-known societal practice for women to remove their body hair. Usually beginning around puberty, young girls are strongly encouraged to shave, wax, pluck, and thread hair from their face, armpits, legs, stomach, forearms, and pubic area. Women who do not remove their body hair are subjected to
**(Recently on the archive, another article was published on Manscaped’s eye-catching marketing tactics. While both articles were conceived of independently with no prior knowledge on either author’s part, I encourage readers to also read over Chloe King’s article, as well, as it offers a separate but related and valuable perspective.)**
The repeatable, memorable nature of viral dances is by design. Creators and influencers make moves that appeal to the masses, not only to view but to imitate and respond in their own posts. The most popular of viral dances may have millions of imitations by viewers, fans, and other aspiring
Have you ever wondered why the fruits and vegetables at the grocery store are so perfect? That is because someone decided that was the image fruit and vegetables had to conform to. Ugly fruits or vegetables are just not good enough. We live in this world that always tells us
In the category concerning displays of artistic hypocrisy, the winner is society’s obsession with ‘sustainability’ muddled with our inability to elicit real action. Some know it as a new trend of minimalist values and a romanticization of how things used to be. Others recognize it for its regenerative practices and