The official trailer for the “Flash” movie from DC was released on Super Bowl Sunday this year. For the last three years, the release of this movie has been in question because of the notoriety that the lead actor, Ezra Miller was receiving for constantly popping back into the news for harassing or talking to underaged children, and even choking someone in a random store. At face value, obviously, this seems like a bad idea for promoting a film or creating a public figure, but maybe there’s more to it.
This past week the video game, “Hogwarts Legacy,” was released. The video game is based on the wizarding world of Harry Potter, which is a book series by author J.K. Rowling, who recently made some anti-LGBTQ+ remarks and stances. Due to this, many people thought that the game, based on their association with Rowling, would be badly received, but because the hate for her was so immense, this led to the even greater promotion of the video game and it has now broken several records for most viewed and talked about.
This being said, Ezra Miller is a very different person and has a very different background, so his aggressions might be harder to forgive, but maybe in all of this, to be successful, kindness and acceptability do not factor, being polarizing and talked about is what really matters. Hitler, Elon Musk, Donald Trump, etc… all were made popular because of their polarizing narrative contradicting the normality and their ability to stay in the limelight.