Social media has become one of the largest assets for social justice movements. These platforms not only publicize horrific events, but also allow individuals to spread the word about movements and resources with the click of a button. Movements rise and fall everyday, but this experience begs the question of how these movements can use this 15 minutes of social media fame to make long lasting change.
Everyday there is a new tragedy being posted on social media, whether that be a school shooting, instance of police brutality, public sexual assault case, etc. Some of these most famous media tragedies in recent years have included the murders of Breonna Taylor and George Floyd, Christine Blasey Ford’s testimony against Brett Kavanaugh, and the recent school shooting in Nashville. Each of these instances led to public outcry and overwhelming support for social justice movements such as Black Lives Matter, Me Too, and gun safety. However, in many cases this wave of social media support dies out almost as quickly as it began. Therefore, attempting to capture and ride these rapid social media waves is quickly becoming one of the most valuable assets that a social justice movement can have and it is slowly changing the way that media interacts with tragedy.