For decades, the news and media has been successful in showing the dark reality of what drug cartels do. By showing explicit pictures and videos of the killings and shootings that narcos and drug cartels go through in order to protect their territory or fight against law enforcement, people have been able to see this type of lifestyle as dangerous and non-appealing. For years, people were aware of these issues through the depiction of drug cartels on media platforms as cold-blooded people with a very violent and savage life; however, the recent use of social media has given drug cartels the ability to show a different side of their dangerous “career” and lives to the public.
Tik Tok was created to be used as a platform for young men and women to post entertainment videos, music, and other forms of art. However, there has been a rise in Tik Tok use within drug cartels to promote their lifestyle and attract young men into joining their organizations. Instead of posting videos about the kidnappings, gun violence, and other violent crimes that is involved in the drug world, cartel members now post videos depicting a lavish lifestyle with excessive cash, exotic animals, luxurious cars and beautiful vacation trips they can pay with the money ivolved in the drug business. These types of videos are ignoring the harsh reality of these lifestyles by only focusing on the “pretty things’’ about joining the cartel. They are pushing a “narco culture” onto the young population by posting videos bragging about their money, cars, and mansions while playing a narco-corrido in the background. Through this, drug cartels are corrupting the use of social media, normally used to promote entertainment, music, art, new businesses, etc., to influence the youth into joining a dark and violent world. If successful, these videos will only strengthen powerful drug cartels more in Mexico and other Latin American Countries that struggling with these issues.