After completing worldwide research, Dove found that few women view themselves as beautiful. Over 12 years ago Dove created a commercial called Evolution to target advertisements, one of the top contributors to poor self image at the time. This commercial shocked an overwhelming number of viewers who contributed to the
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There are so many types of products that we are exposed to everyday. Big brands like Dove often try and think out of the box in order to grab more people attention. In addition, they try and think out of the box in order to have people distinguish them from
Dove used a FBI-trained forensics artist, Gil Zamora, to sketch women volunteers. There were two sketches of each woman, one from her describing herself and the other from a stranger describing her. The differences between the two sketches were extreme. Dove was promoting their Campaign for Real Beauty by showing