For many years, with the growth and rise of technology, the term “deep fakes” has become a main focus in popular culture. Spreading as fast as a fire, fake news not only grew larger on the internet, but it also affected the consumers that absorbed it. Before I continue, I would like to further explain what exactly a deep fake may be. Deep fakes come in a variety of forms but are defined as either a video or audio recording, that is created to look and sound like the original piece. Influenced by artificial intelligence, technology is used in many ways to edit facial expressions or any recordings. An easier definition: any video/picture that may have been altered from the original content. Although deep fakes were known to be created by highly intelligent computer scientists or technologists, that was no longer the case. With the growth of technology, it has become much easier for the public to gain access to the manipulation of deep fakes.
When hearing the term “deepfake”, many individuals are quick to assume many negative assumptions. This can be understood, as manipulating an original piece can cause some controversies and uncalled rumors. For instance, as of 2023, one of the most viewed and shared deepfake include former ex-president Donald Trump and current President Joe Biden playing videogames online. Many influencers on TikTok were not only able to manipulate what the Presidents were saying to each other, but they were also able to express just how toxic a conversation is, in real-life scenarios, when playing online. With the conversations including foul and inappropriate language, many consumers were confused on what was real and what was not.
As deepfakes have become overpowered by negative assumptions, many individuals tend to forget the positives that may come with it. Some individuals, especially in the art community, use deepfakes in order to create art pieces that engage with the consumers in a “never has been done” way. Focusing on trying to make the image or art piece come to life, technologists were able to redesign certain famous pieces. An example of one of these famous artworks includes the Mona Lisa. Many individuals were able to edit her face, making any facial expression they wanted her to. Some were also able to edit her mouth to match up with whatever they wanted her to state. Something that had become popular was the idea of Mona Lisa stating powerful quotes, supporting Feminism, or anything to uplift the female overall. Another benefit of a deepfake includes the idea of being able to see or meet an individual in person, if they are deceased. For example, the Dali Museum in Florida allows individuals to meet the deceased artist, Salvador Dali, at a certain price.
As years goes by and technology continues to grow, the future of deepfakes could create either side of consequence; positive or negative. While deepfakes are known for the negativity it can be, focusing on how engaging and important of a tool it could be, could benefit any art community.